Ranking high on Google takes time and a lot of work. However, there are some essential techniques that will not only immensely improve your website but at the same time, boost your search engine results. The following are not the only strategies you need to focus on, but they are certainly some of the most popular techniques to quickly climb the Google ladder.
Here are eight techniques every website owner should be using;
Number one: Focus on Your Content. Your website content should focus on one single niche and be completed through. Websites with content on several topics don’t do as well as those that focus on one single niche.
Number two: Optimizing your title tags and meta descriptions. Make sure to include the keyword in your title tag and your meta description. However, you also must ensure the title and descriptions are appealing to your audience. If not, traffic will fail.
Number three: Analyze your progress. You should always review which pages are pulling in the most traffic and why. Which articles get the most impressions? Analytics help you understand your website’s ranking and which keywords that your pages are pulling in traffic. Analyzing your website will help you strategize for improvement.
Number four: Include keyword in URL. Whenever you create a new page on your website, make sure you include your target keyword in its URL.
Number five: Use LSI keywords. These are keywords that help search engines understand your content. How do you find your LSI keywords? A simple strategy is to look up your target keyword in Google, then scroll down to the bottom of the page where Google shows you searches related to that section. For example, if you search for Kindle Reading Device, scroll to the bottom of Google; you’ll find the LSI keywords, Kindle e-reader, Kindle price, amazon kindle reader, etc.
Number six: Publish in-depth long content. Longer content, that offers value, outranks shorter content. First, longer content tends to contain more LSI keywords. Second, Google simply has a preference for longer content, and if it offers more comprehensive, valuable information to visitors, then Google will reward you with a boost in the search rankings.
Number seven: Work numbers into your titles. Not only do numbers grab more attention, but according to statistics, they get about 40 percent more clicks that headline without numbers. Also, add modifiers, or add-on words to your keywords. Some of the best modifiers are best, top, and the current year. For example, if someone is searching for “SEO Tips,” add the modifier “Top SEO Tips for 2019.”
Number eight: Use internal links. Google considers the internal architecture of your website a ranking factor. Whenever you develop new content, make sure you use an anchor link back to an older page on your website. For example, if you have an article on your website about SEO tips from 2018, link to your new article about SEO tips in 2019 that show any updated information.
SEO plays the most important role that leads to your success, and without it, you’ll never make it to the front pages of Google.